I'm Michel Fernandez,
a Senior Product Manager
passionate about building
digital products with
purpose, measurable value
and social impact.

About
I’m passionate about creating products that truly matter — simplifying people’s work and lives by addressing real human needs.
I aim to transform these needs into value-creating products that drive customer satisfaction and sustainable business growth.
Curiosity, empathy, and a relentless focus on value creation fuel my approach to product leadership.
With over 26 years of experience, I turn complex challenges into scalable, award-winning digital products at the intersection of product strategy, UX, service design, social and business innovation.
Expertise
- Business Engineering
- Product Management
- User Experience & Service Design
- Professional Scrum Certified.
Experience
Impact Hub Zurich
Product-Manager & Product-Owner
April 2022 - January 2025
As Product Manager, I led the end-to-end development and rollout of a new community app for members, partners, and teams, launched in 2024 in Zurich and later extended to Impact Hub Vienna. I defined product strategy, roadmap, KPIs, and budget, managed an agile team, and coordinated with stakeholders. Based on user research and service design, I improved the app and integrated APIs/ERP. I also boosted process efficiency by 10–35% and automated workflows by 20–45%, enabling long-term scalability and team relief.
Skribble.com
Head of UX-Design (Co-Founder & Partner)
March 2018 - December 2021
As a co-founder of Skribble, I laid the foundation for the company’s long-term success from day one – from brand and product development to shaping company culture and organizational structure. I was responsible for building a holistic UX strategy, defining initial target groups through customer development, and conducting in-depth UX research to gain a deep understanding of our users. This resulted in clear personas and strategically grounded product decisions that directly informed the UX and UI design of our SaaS solution, as well as all digital touchpoints such as the website, help center, and social media.
Impact Hub Zurich (Kraftwerk)
Product-Manager & Spatial-Designer
January 2017 - January 2018
As Product Manager and Product Owner, I led the end-to-end development and rollout of a community app for members, partners, and teams. Launched in 2024 in Zurich, it was later extended to Impact Hub Vienna. I defined strategy, roadmap, KPIs, and budget, and coordinated an agile, interdisciplinary team. In collaboration with internal and external stakeholders, I managed requirements and prioritization. Based on user research, service design, and API/ERP integration, I continuously improved the app.
FHNW
Lecturer Advanced Product & Experience Design
September 2015 - January 2018
As the lecturer and creator of the (Advanced Product & Experience Design) module, I designed a hands-on, entrepreneurship-focused learning format that enabled students to gain real-world experience in developing digital products and business models. Each semester, two classes with 30+ students each took part. Working in teams of 3 to 5, students identified a value proposition, developed a potential business model, built product prototypes, and tested them live with real users. At the end of the module, teams presented their results to a jury of startup CEOs and innovation managers, who selected the winning concept.
Works
Here are some of my favorite projects — each one shaped with care, strategy, and impact.

Beyound Universe
- Product Design

SRF Rousseau - Einfach Leben.
- Campaign

Distrelect Webshop
- E-Commerce

MSN Bing
- Campaign

Stadtbuch Chronik Basel
- Documentation

HSLU
- Corporate Campaign

Teleclub
- Product

VBZ
- Product